Building A Powerful Team of Social Media Influencers for your Campaign

Social media is an effective means to get word out about your product, brand, or ideas. Regardless of the techniques used, a well-planned and flawlessly executed campaign has the potential to reachan enormous range of people, within a shorter period of time.

To have a successful social media campaign, you’d need a powerful team of social influencers who can make the magic happen. In building a social media team, the following roles describe the kind of people you need:

Social Media Charmer

The social media charmer is someone who is socially active in almost all social media websites. This member can write blog posts and subscribe to social news sites like Reddit. A natural conversationalist, he/ she knows how to find and gain followers, and how to engage with other users. The social media charmer can successfully engage your audience. You can leverage this special skill to promote your company.

Social Media Manager

This person has a strong organisational or project management skills. He/ she knows what types of social media content are most suitable for your brand.Your social media manager should be able to handle and resolve issues that may arise at anytime.

Social Media Communicator

This position is for people who have great written communication skills, and who can interact directly with customers and the general public. He/ she remains calm, friendly and open, and keeps the professional vibe even when things get a bit heated. The social media communicator is different from the social media charmer in that, he/ she is more like your PR person.

Product Expert

This person knows the nooks and crannies of your company’s product or services. He/she should have excellent problem-solving skills, which is especially needed in addressing questions and concerns about your product or services raised by customers.

Social Media Analyst

This detail-oriented person has a strong analytical skills. He/ she understands analytics, statistics,and tracking methods to show the return of investment (ROI) of the company’s social media efforts. The analyst is deeply familiar with the tools to help measure data and can make recommendations to improve the effectiveness of the strategies used in your campaign.

Why You Need Social Media Influencers

You must choose a team of social media influencers carefully, as they will represent your business or company.Aside from good social skills, you also need your social media team members to be trustworthy and charismatic. You as their leader should make sure all social media efforts are aligned and constantly improved. Your influencers will be vital in:

Creating an online brand persona 

Putting together a team of passionate people who can act as the digital face of your company helps your company build an authoritative and credible online presence. Your team should be relied on to respond in a timely manner in case of any crisis that could threaten your online reputation.

Reaching your company goals and objectives

Whatever type of online business—e-commerce sites,affiliate blogs, portals and aggregators such as credit card comparison websites, consultation sites, and so on—a team of social media influencers can be instrumental in meeting your company goals. These will be the people to introduce your company to potential customers or clients, which translate into bigger profits.

Taking care of your customers

It used to be that customer support can also be done via the telephone. With social media platforms, you can directly address customer concerns, simply by having a team on standby at Facebook groups and your company page, to answer questions and participate in customer discussions.

These tips mentioned will help you look for the right people for your social media team. You don’t necessarily have to hire one person for each of the above mentioned roles. There are people who have the experience taking on various roles at once! You only need to know where and how to look and soon enough, you’ll have your own rockstar social media team.